The story
From be real, intended as a play on words: its primary reference relates to its focus on users uploading unpolished photos, while also being a pun on the term B-reel. The app was developed by Alexis Barreyat, a former employee of GoPro, and Kevin Perreau.
First known use, by meaning
- from 2020 A post published on the French social media app BeReal, consisting of photos from both the front and back cameras of a user's phone, providing a visual depiction of what they are doing in that moment.
Etymology from Wiktionary, CC BY-SA 4.0.