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Burlington-Plattsburgh-Montreal

Today it means: A United States media market found in northern Vermont and northern New York, where advertising prices also include the broadcast reach into Canada for those stations, especially the metropolis of Montreal, found just to the north following the Richelieu River running out of Lake Champlain. Full definition →

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The story

From Burlington (“Vermont”) + Plattsburgh (“New York State”) + Montreal (“Quebec”). From being a region including the United States population centers of Burlington and Plattsburgh in the Champlain Valley, and environs, and southern Quebec in Canada, including metropolitan Montreal, primarily focused on the Champlain Valley.

Etymology from Wiktionary, CC BY-SA 4.0.