Etymology

Gricean maxims

Today it means: A set of four maxims of cooperative conversation, those being quantity (adequately succinct statements), quality (truthful statements), relation (statements pertinent to the conversation at hand), and manner (comprehensible statements), that describe tacit rules observed by all interlocutors. Full definition →

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The story

First described by British philosopher Paul Grice in his 1967 lectures.

Etymology from Wiktionary, CC BY-SA 4.0.