Etymology

Instagrammable

In·sta·gram·ma·ble
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Today it means: Visually attractive or interesting such that it lends itself to being photographed and posted on social media (specifically on Instagram); photogenic. Full definition →

First used early 21st c.
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The story

From Instagram + -able (suffix meaning ‘relevant or suitable to’).

First known use, by meaning

  • from early 21st c. Visually attractive or interesting such that it lends itself to being photographed and posted on social media (specifically on Instagram); photogenic.

Etymology from Wiktionary, CC BY-SA 4.0.