Etymology

John Mastodon

Today it means: Join Mastodon; a call for Twitter users to migrate to Mastodon. Full definition →

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The story

For the proper noun, referring to his creation of the website Mastodon. For the phrase, popularised in 2022 by Twitter users who condemned Elon Musk's purchase of Twitter.

Etymology from Wiktionary, CC BY-SA 4.0.