The story
From Kustom + culture (stylized and alternatively spelled with a "K").
Etymology from Wiktionary, CC BY-SA 4.0.
Kustom Kulture
Today it means: The artwork, vehicles, fashion, and lifestyle of those who built and drove custom cars and motorcycles starting in 1950s America; it encompasses a rebellious, DIY attitude and features elements like hot rods, rockabilly music, tattoos, and lowbrow art. Full definition →