Etymology

Latin@

Today it means: Someone of Latin American descent; a Latino or Latina. Full definition →

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The story

The at-sign (@) resembles both the feminine ending/element a and the masculine o. The pronunciation ending in /-aʊ/ is from how Latinao would be pronounced; the one ending in /-eɪ/ uses (approximately) the sound of Spanish -e, a vowel between a and o.

Etymology from Wiktionary, CC BY-SA 4.0.