The story
Coined in the 1960s by John J. Schumann Jr. and Harry J. Schultz of the Vero Beach Press Journal, referring to the 1715 Treasure Fleet, lost off Sebastian, Florida.
Etymology from Wiktionary, CC BY-SA 4.0.
Treasure Coast
Today it means: A seaboard region comprising the Florida Atlantic coastal counties of Indian River, St. Lucie, and Martin. Full definition →