The story
In sense “custom-made”, 1755, from earlier bespoken (c. 1600), form of bespeak, in sense “arrange beforehand” (1580s), a prefixed variant of speak; compare order, made-to-order.
Etymology from Wiktionary, CC BY-SA 4.0.
bespoke
be·spokeToday it means: Made or done in a way adjusted to the needs of a specific person or group (e.g., customer, health care patient, do-it-yourselfer), and thus specialized and, in some cases, unique. Full definition →