Etymology

bling bling

Today it means: Shiny jewelry that displays wealth, such as a diamond ring or a stylish gold necklace or bracelet. Full definition →

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The story

From Jamaican slang, a sound suggested by the quality of light reflected by diamonds, adopted by American rappers. Compare words of similar sound and meaning: blink, blinding, blank.

Etymology from Wiktionary, CC BY-SA 4.0.