Etymology

brownwash

B3R1O1W4N1W4A1S1H4

Today it means: To rebrand, cover up or divert attention from amoral, illicit or criminal activities by establishing partnerships or connections with legitimate, value-based organizations e.g. NGOs. Full definition →

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The story

From brown (“best colour to cover up dirt”) + -wash.

Etymology from Wiktionary, CC BY-SA 4.0.