The story
- Proto-Turkic*bulga-
- Proto-Turkic*bulgar
- Old Turkic𐰉𐰆𐰞𐰍𐰀 (b¹wl¹g¹a)
- Old Church Slavonicблъгаринъ (blŭgarinŭ)
- Medieval LatinBulgarus
- English todayBulgar
From Medieval Latin Bulgarus, from Old Church Slavonic блъгаринъ (blŭgarinŭ), itself from the self designation of Turkic Bulgars, from Proto-Turkic *bulgar (“disturber, disturbing”), active noun/adjective of *bulga- (“to create a state of disorder; to stir, to disturb”). Displaced Old English Pulgare in the sense of "a Bulgarian", from the same Latin source. Doublet of bugger.
Etymology from Wiktionary, CC BY-SA 4.0.