The story
Coined in 2014 by Anna Brismar, the owner of Green Strategy, and another expert in Sweden.
First known use, by meaning
- from 2014 Clothes that are designed and made in such a way that they will last for a long time, can eventually be repaired or redesigned instead of being thrown away, and cause little or no damage to the environment.
Etymology from Wiktionary, CC BY-SA 4.0.