Etymology

do not kill the part of you that is cringe, kill the part of you that cringes

Today it means: Overcome fear of embarrassment or judgment by being confident in your own actions. Full definition →

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The story

Likely coined or popularized in 2021. Oldest find via Google is from 2021-05-09 by NorthGirluwu

Etymology from Wiktionary, CC BY-SA 4.0.