enshittification

The story

1. Proto-Indo-European*h₁én
2. Proto-Italic*en
3. Proto-Italic*en-
4. Latinin-
5. Old Frenchen-
6. Middle Englishen-
7. Englishen-
8. Proto-Indo-European*sek-?
9. Proto-Indo-European*skey-
10. Proto-Indo-European*skeyd-
11. Proto-Indo-European*skéydt
12. Proto-Germanic*skītaną
13. Proto-Germanic*skitiz
14. Proto-West Germanic*skiti
15. Proto-West Germanic*skittjā
16. Old Englishsċitte
17. Old English*sċite
18. Middle Englishschite
19. Englishshit
20. English todayenshittification

From en- + shit + -ification. The term was popularized and took its specific meaning from the writings of Canadian-British-American blogger, journalist, and science fiction author Cory Doctorow in 2022–2023, although isolated usage exists from 2013 (see quotations below).

First known use, by meaning

• from 21st c. The phenomenon of online platforms or services gradually degrading in quality, often by promoting advertisements, recurring payment, and sponsored content, in order to increase profits; (loosely) the process of becoming worse.