Etymology

euphuism

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Today it means: An ornate style of writing (in Elizabethan England) marked by the excessive use of alliteration, antithesis and mythological similes. Full definition →

Ancient Greek ευφυής
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The story

  1. Ancient Greek · derived fromευφυής“graceful, witty”
  2. English todayeuphuism

From Euphues (Ancient Greek ευφυής (euphuḗs, “graceful, witty”)) + -ism, after the titular character in John Lyly’s didactic romance Euphues: The Anatomy of Wit (1578). Lyly adopted the name from Roger Ascham’s The Scholemaster (published 1570), which describes Euphues as a type of student who is “apte by goodness of witte, and appliable by readiness of will, to learning, hauving all other qualities of the mind and parts of the body, that must an other day serue learning, not troubled, mangled, and halfed, but sound, whole, full & able to do their office”.

Etymology from Wiktionary, CC BY-SA 4.0.