The story
First known reference to the term was in a March 2021 Vulture article, in which film distribution executive Adam Champ attributed it to a client.
First known use, by meaning
- from 2021 A film, most often an action film released direct to video and primarily distributed via video on demand (VOD), for which older, well-known male actors ("geezers") are billed in lead or co-lead roles and prominently featured (teased) in promotional material, but only appear sporadically during the film itself.
Etymology from Wiktionary, CC BY-SA 4.0.