The story
Blend of genuine + influencer. Planted by WGSN in January 2021 as a supposed trend of the upcoming year.
Etymology from Wiktionary, CC BY-SA 4.0.
Today it means: A postmaterial influencer. Full definition →
Blend of genuine + influencer. Planted by WGSN in January 2021 as a supposed trend of the upcoming year.
Etymology from Wiktionary, CC BY-SA 4.0.