The story
PIE word *ḱóm From high (adjective) + concept (noun), variously attributed to the American media executives Barry Diller (born 1942) when he was working at the American Broadcasting Company in the 1970s, or Michael Eisner (born 1942) during his term as president of Paramount Pictures from 1976 to 1984.
Etymology from Wiktionary, CC BY-SA 4.0.