Etymology

ho kua bo ho jiak

Today it means: Superficial; incompetent or having no substance despite appearances, skin-deep; portraying oneself as greater than one actually is; all style and no substance. Full definition →

Hokkien 好看無好食 /好看无好食
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The story

  1. Hokkien · borrowed from好看無好食 /好看无好食
  2. English todayho kua bo ho jiak

From Hokkien 好看無好食 /好看无好食 (hó-khòaⁿ bô hó-chia̍h, literally “good to look at, not good to eat”).

Etymology from Wiktionary, CC BY-SA 4.0.