The story
From hyper- + color. In the clothing sense, initially a trademark of Generra Sportswear Company of Seattle.
Etymology from Wiktionary, CC BY-SA 4.0.
hypercolor
Today it means: A hypothetical attractive force that binds prequarks together by the exchange of hypergluons, analogous to the exchange of gluons by the color force, which binds quarks together. Full definition →