Etymology

ita-bag

Today it means: A handbag, backpack, or other bag decorated with fandom-related merchandise such as pins, badges, and dolls (typically for a single character or media franchise). Full definition →

Japanese 痛バッグ ← English bag
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The story

  1. English · derived frombag
  2. Japanese · derived from痛バッグ“painful bag”
  3. English todayita-bag

From Japanese 痛バッグ (ita baggu, “painful bag”), from 痛 (ita, “pain”) + バッグ (baggu, “bag”), itself from English bag.

Etymology from Wiktionary, CC BY-SA 4.0.