The story
Blend of man + influencer, equivalent to man + -fluencer. Lexicalized within academic parlance by Swiss-German political scientist Regula Stämpfli in a podcast 2022-12-31 shortly after Andrew Tate’s arrest in Romania, as recognized by herself, after marketing lingo dated to the Corona year 2020 to designate a counterpart to emerging female brand influencers.
Etymology from Wiktionary, CC BY-SA 4.0.