Etymology

microtargeting

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Today it means: The targeting of small, specific demographics on a person-by-person basis. Full definition →

English targeting ← Ancient Greek μῑκρο- (mīkro-) ← Proto-Indo-European *mey-der.?
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The story

  1. Proto-Indo-European*mey-der.?
  2. Ancient Greekμῑκρός (mīkrós)
  3. Ancient Greekμῑκρο- (mīkro-)
  4. Englishmicro-
  5. Englishtargeting
  6. English todaymicrotargeting

From micro- + targeting.

Etymology from Wiktionary, CC BY-SA 4.0.