The story
From moto- (“motor car”) + normativity. Coined by professors Ian Walker, Alan Tapp, and Adrian Davis from Swansea University in a 2023 study.
Etymology from Wiktionary, CC BY-SA 4.0.
motonormativity
Today it means: An unconscious cognitive bias in which the assumption is made that motor car ownership and use is an unremarkable social norm. Full definition →