Etymology

phub

P3H4U1B3

Today it means: To ignore the conversation around oneself by focusing on one's smartphone. Full definition →

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The story

Blend of phone + snub, coined by Adrian Mills at the McCann advertising agency in a brainstorming session in collaboration with the Macquarie Dictionary and a group of selected wordsmiths; subsequently widely promoted by the McCann agency.

Etymology from Wiktionary, CC BY-SA 4.0.