Etymology

pull the football

Today it means: To appear to make someone a promising offer, only to withdraw it to the detriment of the other party. Full definition →

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The story

From a running gag in the American comic strip Peanuts by Charles Schulz. Typically, Lucy Van Pelt holds a football for Charlie Brown to kick, only to pull it away and cause him to fall over. The gag first appeared in the November 14, 1951 comic.

Etymology from Wiktionary, CC BY-SA 4.0.