Etymology

said the thing

Today it means: Used to point out when a character in a work of fiction has spoken the title of the work they appear in, or has spoken an iconic phrase. Full definition →

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The story

From an internet meme referencing a scene from episode “420” of Family Guy in which Peter Griffin excitedly says a similar phrase while at a movie theater.

Etymology from Wiktionary, CC BY-SA 4.0.