Etymology

the more you know

Today it means: Used to imply that a piece of information that otherwise seems trivial or uninteresting might represent valuable knowledge. Full definition →

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The story

An ellipsis (specifically, an anapodoton) representing the first part of a comparative correlative construction. Popularized by The More You Know (1989–present), an NBCUniversal series of public service announcements that features educational messages. The phrase's association with the emoji 🌠 is inspired by the graphics that accompany the phrase in that series. Collocations such as the more you know, the better [X] long predate the PSA series, but the more you know as an anapodoton seems not to predate it.

Etymology from Wiktionary, CC BY-SA 4.0.