Etymology

uwu speech

Today it means: A form of ironic childish text on the Internet intended to convey cuteness or innocence, produced by replacing certain letters, such as r and l with w, using childish terms, kawaii expressions and emoticons, such as uwu, owo or kaomoji. Full definition →

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The story

From the usage of the emoticon uwu within this type of speech.

Etymology from Wiktionary, CC BY-SA 4.0.