The story
Named as thought it were a disease, as vertical videos are often considered unpleasing due to resulting in thick black side-bars when viewed on a horizontal display.
Etymology from Wiktionary, CC BY-SA 4.0.
Today it means: A (notional) disease which afflicts the user with the inability to record a video on their phone except in a vertical orientation. Full definition →
Named as thought it were a disease, as vertical videos are often considered unpleasing due to resulting in thick black side-bars when viewed on a horizontal display.
Etymology from Wiktionary, CC BY-SA 4.0.