The story
By analogy to virtue signalling.
Etymology from Wiktionary, CC BY-SA 4.0.
Today it means: The practice of expressing a particular opinion or performing a particular action that is immoral, hateful, or cruel, but popular with the social group one is signalling to, to signal allegiance to or seek popularity with that group. Full definition →
By analogy to virtue signalling.
Etymology from Wiktionary, CC BY-SA 4.0.