Etymology

yassify

Y4A1S1S1I1F4Y4

Today it means: To apply several beauty filters to (a picture or video of someone), typically making the subject look more made-up, potentially more feminine, and often unrecognizable. Full definition →

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The story

Back-formation from yassification, equivalent to yass + -ify. Popularized by the YassifyBot account on Twitter (which is not actually a bot) created on November 13, 2021 by a college student known online as "Denver Adams" who would repeatedly run images through FaceApp until they were virtually unrecognizable.

Etymology from Wiktionary, CC BY-SA 4.0.