Aldine

By 1482 the printing capital of the world was Venice, and the busiest printer there was a man called Aldus Manutius who used to have a sign outside his shop saying 'If you would speak to Aldus, hurry — time presses'. He had good reason. No single printer did more to spread the printed word than he. Aldus knew that his market, and the market of all printers, lay not in the production of expensive, commissioned editions of the Bible or the Psalms, but in an inexpensive format that could easily be carried in a man's saddlebag wherever he went. So Aldus made his books small, and cheap. The Aldine Editions, as his new format was called, were the world's first pocket books, and they sold faster than he could produce them. Nearly half his workers were Greeks, exiles or refugees from the Byzantine Empire after the fall of Constantinople to the Turks. So it was that with the help of his translator-craftsmen, Aldus began the task of translating the Greek classics. When he died, in 1515, no major known Greek authors remained to be translated. Whatever happened in the Greek world, Aldus had ensured that the classical authors would not once again be lost to the West, as they had after the fall of Rome.

1978, James Burke, Connections, Little, Brown and Company, →ISBN, page 105