B2B2C

A form of business-to-business-to-consumer — A business model that blends B2B and B2C frameworks together, forming a new business model where businesses collaborate with other businesses to sell a product or service directly to the consumer.

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Meanings

adjectiveB2B2C (not comparable)
  1. abbreviationinitialismnot comparablebusinessInitialism of business-to-business-to-consumer.

Synonyms & antonyms

Also see
business-to-business-to-consumer
Cite this entry
APA

B2B2C. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/B2B2C

MLA

“B2B2C.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/B2B2C. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “B2B2C,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/B2B2C.

Source: B2B2C on Wiktionary, CC BY-SA 4.0.