Milifandom

Abby says the Milifandom, which started last week, is “a movement against the distorted media portrayal of Ed”.

2015 April 21, Rebecca Ratcliffe, “Milifandom soars with Twitter backing for Labour leader Ed Miliband”, in The Guardian

The student, who describes the 'Milifandom' as 'a movement against the distorted media portrayal of Ed', started the unlikely cult-following of Miliband in the run-up to the May election.

2015 June 25, Sara Malm, Daily Mail

That, Ed Miliband told the Evening Standard, was his wife Justine's reaction to the news that her husband had a fandom. Milifandom.

2015, Iain Watson, Five Million Conversations: How Labour lost and election and rediscovered its roots

So I jokingly suggested to an excolleague at BuzzFeed via Twitter that this could be her next piece, since she'd been the first to uncover the 'Milifandom' (the band of teenage girls who had developed swooning, semiironic crushes on Labour leader Ed Miliband during the 2015 eelection campaign).

2016, Robert Colvile, The Great Acceleration: How the World is Getting Faster, Faster

And after Milifandom signally failed to shift votes in places like Nuneaton, the PM told last year’s post-election party conference ‘Britain and Twitter are not the same thing’.

2016 June 22, Paul Waugh, “How The ‘Ground War’, And Digital Targeting, Will Decide The EU Referendum Result”, in The Huffington Post