Oprah effect

proper noun

The large boost in sales or popularity of products and services endorsed by Oprah Winfrey on her television chat show.

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Meanings

proper nounthe Oprah effect
  1. informalThe large boost in sales or popularity of products and services endorsed by Oprah Winfrey on her television chat show.

    Whether the “Oprah effect” extends to influencing the outcome of a presidential race remains to be seen, but there are already signs of backlash from her audience.

    2016 [2008], Janice Peck, Age of Oprah: Cultural Icon for the Neoliberal Era, Routledge, →ISBN, page 224
Cite this entry
APA

Oprah effect. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/Oprah%20effect

MLA

“Oprah effect.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/Oprah%20effect. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “Oprah effect,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/Oprah%20effect.

Source: Oprah effect on Wiktionary, CC BY-SA 4.0.