Pepsi Challenge

noun

A comparison between two unlabelled products.

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Meanings

nounPepsi Challenge (plural Pepsi Challenges)

plural Pepsi Challenges

  1. A comparison between two unlabelled products.

    Consumers need a reason to go into a store and take the “Pepsi Challenge” between the cheaper headphones and the higher-quality ones.

    2010 November 27, Billboard, volume 122, number 39, Nielsen Business Media, Inc., →ISSN, page 22

Origin

Derived from marketing promotion by Pepsi, introduced in 1975, in which consumers taste one unlabelled cup of Pepsi and one of Coca-Cola and select which drink they prefer.

Full word history & related roots →
Cite this entry
APA

Pepsi Challenge. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/Pepsi%20Challenge

MLA

“Pepsi Challenge.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/Pepsi%20Challenge. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “Pepsi Challenge,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/Pepsi%20Challenge.

Source: Pepsi Challenge on Wiktionary, CC BY-SA 4.0.