Pepsi paradox

proper noun

The statistical and psychological observation that a person is prone to prefer Coca-Cola over Pepsi when they have labels, but prone to prefer Pepsi over Coca-Cola when they are unlabelled.

Ask AI about this wordChatGPTClaudePerplexityGoogle AIGrok

Meanings

proper nounthe Pepsi paradox
  1. rareThe statistical and psychological observation that a person is prone to prefer Coca-Cola over Pepsi when they have labels, but prone to prefer Pepsi over Coca-Cola when they are unlabelled.
Cite this entry
APA

Pepsi paradox. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/Pepsi%20paradox

MLA

“Pepsi paradox.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/Pepsi%20paradox. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “Pepsi paradox,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/Pepsi%20paradox.

Source: Pepsi paradox on Wiktionary, CC BY-SA 4.0.