Zhihu

On the online forum Zhihu, people discussed its origins, external as a political term, and most seemed to agree that its adoption on social media is a reference to a character in early twentieth century writer Lu Xun's acclaimed novel "The True Story of Ah Q".

2016 January 5, “The latest codeword used to beat China's internet censors”, in BBC News, archived from the original on 05 Mar 2019

Using the general Zhihu website for commercial use is strictly forbidden. Any spamming or advertising — including the use of links — runs the risk of an administrator permanently banning you from Zhihu. Seeing the commercial potential for users, in 2013 Zhihu launched Zhihu Column, a platform which allows users to post longer and more in-depth blog posts on serious topics. Here, users can post links as long as they are relevant to the topic and bring quality insight or advice to the potential reader. In this respect, Zhihu has provided an excellent option to support SEO link-building.

2017 December 21, HI-COM, “Zhihu (知乎). It’s just like Quora…except Chinese”, in Medium, archived from the original on 07 May 2023