Zynfluencer

plural Zynfluencers

1. neologismAn influencer who promotes the consumption of Zyn nicotine pouches.

   On social media, young people and so-called "Zynfluencers" are spreading the nicotine buzz, with TikToks using #zyn receiving over 715.6 million views to date.

   2024 January 26, Sasha Rogelberg, “A new wave of Gen Z 'Zynfluencers' are fueling a tobacco industry resurgence with nicotine pouch sales”, in Fortune, New York, N.Y.: Fortune Media Group Holdings, →ISSN, →OCLC, archived from the original on 08 Jun 2024

   3 more examples

   There are also now Zynfluencers who've made nicotine pouches a part of their online personalities. Videos on TikTok tagged with "zyn" are approaching 300 million views.

   2023 June 22, Ashwin Rodrigues, “Why Are Zyn Nicotine Pouches Suddenly Everywhere?”, in GQ, New York, N.Y.: Condé Nast, →ISSN, →OCLC, archived from the original on 18 Jun 2024

   Another "Zynfluencer" in attendance for the Zyn helicopter stunt was Max VanderAarde. You can glimpse him in a video from the event wearing a Santa hat and toasting Mr. Carlson as they each pop Zyns in their mouths.

   2024 January 12, Emily Dreyfuss, “Our Kids Are Living in a Different Digital World”, in The New York Times, New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 28 Jun 2024

   Henry categorically denies that the company is actively engaged in funding any social media activity, or underwriting social media users (who self-identify, naturally, as Zynfluencers) who enthusiastically promote the product.

   2024 February 12, John Semley, “Meet the Zynfluencers: how nicotine pouches ignited a new culture war”, in Katharine Viner, editor, The Guardian, London: Guardian News & Media, →ISSN, →OCLC, archived from the original on 29 Jun 2024