admag

plural admags

1. UKdatedbroadcastingA television programme in which actors advertise real products in a fictional setting.

   The admag was unique to Britain, and there was a kind of backdoor bravado about them in the way every admag transmission cheekily bumped up the amount of advertising per clock hour.

   1980, Jo Gable, The Tuppenny Punch and Judy Show: 25 Years of TV Commercials, page 74

   2 more examples

   This particular admag focused on a married couple who ran a pub in the fictional village of Wembleham, and they would discuss the price and quality of various real consumer products with their customers.

   2007, Rob Turnock, Television and Consumer Culture: Britain and the Transformation of Modernity, page 145

   […] ABC operated under the same advertising structures as the BBC when it came to programme material – the parameters of which had been tested by the controversy surrounding the advertising magazine, or 'admag'.

   2007, Su Holmes, "A friendly style of presentation which the BBC has always found elusive?", published in Re-viewing Television History: Critical Issues in Television Historiography, page 75