adtech

A1D2T1E1C3H4

noun

Digital technology for the delivery and measurement of advertising campaigns.

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Meanings

nounadtech (uncountable)
  1. uncountableDigital technology for the delivery and measurement of advertising campaigns.
    1 more example

    Last week, Motherboard's Joseph Cox laid down $160 with Safegraph, a digital adtech/surveillance company, and got back the location trails of everyone who'd visited 600 Planned Parenthood locations. Safegraph claimed that this data was "anonymized." This is a lie. It's really, really easy to "re-identify" location data.

    2022 March 7, Cory Doctorow, “Safegraph follows people into abortion clinics and then sells the data”, in Pluralistic

Origin

From ad + tech.

Full word history & related roots →

Rhymes & wordplay

Anagrams

detachhectad
Cite this entry
APA

adtech. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/adtech

MLA

“adtech.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/adtech. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “adtech,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/adtech.

Source: adtech on Wiktionary, CC BY-SA 4.0.