Meanings
nounadvertorial (plural advertorials)
plural advertorials
- An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.
BuzzFeed leads the pack with what it calls “native advertising,” a euphemism for advertorials.
2014, Astra Taylor, chapter 6, in The People's Platform: Taking Back Power and Culture in the Digital Age, Henry Holt and Company, →ISBN
Origin
Blend of advertisement + editorial, 1946.
Full word history & related roots →Translations
Chinese Cantonese 鱔稿 /鳝稿
- 鱔稿 /鳝稿 (sin⁵ gou²)advertisement presented as editorial
Chinese Mandarin 軟文 /软文
- 軟文 /软文 (ruǎn wén)advertisement presented as editorial
French publirédactionnel, publireportage
- publirédactionneladvertisement presented as editorial
- publireportageadvertisement presented as editorial
German Advertorial
- Advertorialadvertisement presented as editorial
Italian pubbliredazionale
- pubbliredazionaleadvertisement presented as editorial
Polish artykuł sponsorowany
- artykuł sponsorowanyadvertisement presented as editorial
Spanish publirreportaje, infomercial
- publirreportajeadvertisement presented as editorial
- infomercialadvertisement presented as editorial
Turkish tanıtıcı reklam, haber-ilan
- tanıtıcı reklamadvertisement presented as editorial
- haber-ilanadvertisement presented as editorial
Rhymes & wordplay
Rhymes with advertorial
editorialmemorialtutorialequatorialterritorialjanitorialpictorialcombinatorialborealgubernatorialfactorialsenatorialdirectoriallorealdictatorialarmorialprosecutorialcuratorialcorporealimmemorialprofessorialarborealmultifactorialconspiratorial
All rhymes →Cite this entry
APA
advertorial. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/advertorial
MLA
“advertorial.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/advertorial. Accessed November 3, 2026.
Chicago
WatkinsX Dictionary, s.v. “advertorial,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/advertorial.
Source: advertorial on Wiktionary, CC BY-SA 4.0.