ally cookie

noun

A notional reward said to be desired by a person who engages in performative social justice on behalf of a marginalized person or group.

Meanings

nounally cookie (plural ally cookies)

plural ally cookies

  1. derogatoryA notional reward said to be desired by a person who engages in performative social justice on behalf of a marginalized person or group.

    Ally Cookies: Praise or other rewards for “not being racist.” Usually sought out by people with white privilege performing optical allyship.

    2020, Layla Saad, Me and White Supremacy
    2 more examples

    Some argue, of course, that these men are simply trying to 'get in good' with their wives and girlfriends or earn 'ally cookies.' They accuse male feminists of faking their interest in the movement in order to impress their wives […]

    2018, Megan Hussey, Feminist Activism 101

    Even if they had never experienced racism in their daily lives, they wanted to feel like they did, through her. Sally, who lived on a farm in Nebraska, wanted to know what she was missing and found comfort that she would never experience it. And then shared the video on her platform for ally cookies.

    2021, Claire Kann, The Marvelous
Cite this entry
APA

ally cookie. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/ally%20cookie

MLA

“ally cookie.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/ally%20cookie. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “ally cookie,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/ally%20cookie.

Source: ally cookie on Wiktionary, CC BY-SA 4.0.