antimarketing

A1N1T1I1M3A1R1K5E1T1I1N1G2

adjective

Opposing marketing.

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Meanings

adjectiveantimarketing (comparative more antimarketing, superlative most antimarketing)

comparative more antimarketing · superlative most antimarketing

  1. Opposing marketing.

    This is almost an antimarketing argument, since in its purest form it implies finding customers to fit the service rather than fitting the service to the customer's needs.

    1989, John E. G. Bateson, Managing services marketing: text and readings

Origin

From anti- + marketing.

Full word history & related roots →

Translations

Portuguese antimarketing
  • antimarketingopposing marketing
Cite this entry
APA

antimarketing. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/antimarketing

MLA

“antimarketing.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/antimarketing. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “antimarketing,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/antimarketing.

Source: antimarketing on Wiktionary, CC BY-SA 4.0.