argumentum ad passiones

plural argumenta ad passiones

1. rhetoricAn appeal or argument intended to convince the listener(s) by agitating the emotions, rather than by appealing to sober judgment.

   The argumentum ad passiones, or the argumentum ad populum, is an argument similarly irrelevant with the type of argumentum ad hominem we have just been considering. Here it is not the judgment that is convinced, but the inclinations and passions.

   1908, William Ralph Boyce Gibson, Augusta Klein, The Problem of Logic, page 288

   3 more examples

   When an argument is borrowed from any topics which are ſuited to engage the inclinations and paſſions of the hearers on the ſide of the ſpeaker, rather than to convince the judgment, this is argumentum ad paſſiones, an addreſs to the paſſions; or if it be made publicly, it is called ad populum, or an appeal to the people.

   1724, Isaac Watts, “Logick: or, The Right Uſe of Reaſon”, in Works, publiſhed by himſelf, V (1753), page 154

   Divide your sentence into three distinct members, each member commencing with the same words, but terminating with words conveying different ideas. […] Sometimes three or more kindred words may have the same happy effect, in which case we should have a view […] to alliteration. […] This mode may be denominated argumentum ad passiones.

   1825 September, Lachlan MᶜLean, “Essay on Composition” in The Glasgow Mechanics’ Magazine IV:xcv (15th October 1825), page 142

   The speaker uses the argumentum ad hominem by comparing his race with the Chosen People, an argumentum ad fidem in exploiting for the purposes of his similitude their belief in the miraculous origin of the tables of the law, and an argumentum ad passiones in his description of the browbeating of a small inspired race by the arrogant spokesman of a mighty empire.

   1930, Stuart Gilbert in: Howard Russell Huse, The Illiteracy of the Literate (1933), page 175