at scale

prepositional phrase

On a large scale: involving large amounts or volumes of something.

“This manufacturing process is fine for a cottage industry, but it can't be done at scale.”

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Meanings

prepositional phrase
  1. On a large scale: involving large amounts or volumes of something.

    This manufacturing process is fine for a cottage industry, but it can't be done at scale.

    1 more example

    The formula for amassing an audience that would ostensibly click on your articles or buy your books or trust your judgment has become a matter of appearing likable at scale, or at least gesturing toward your status as a fellow human.

    April 14 2022, Delia Cai, “Severance, the New York Times’s Twitter Guidelines, and the Forever Illusion of Work-Life Balance”, in Vanity Fair

Translations

Spanish a gran escala
  • a gran escalaon a large scale
Cite this entry
APA

at scale. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/at%20scale

MLA

“at scale.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/at%20scale. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “at scale,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/at%20scale.

Source: at scale on Wiktionary, CC BY-SA 4.0.