badvocate

plural badvocates

1. One who engages in badvocacy

   One type of badvocate, sometimes identified as a troll, is a hacktivist.

   2014, Deborah Gonzalez, Managing Online Risk: Apps, Mobile, and Social Media Security, page 66

   2 more examples

   Taking such a transparent, honest approach can even provide "an opportunity to change a badvocate, into a potential advocate,” says Bough, as long as communications are authentic and sincere.

   2010, Antony Young, Brand Media Strategy

   In this case, a company ought to determine whether an individual who discusses company products is a valuable marketing resource (advocate) or a threat to the brand (badvocate).

   2011, Clarke L. Caywood, The Handbook of Strategic Public Relations and Integrated Marketing Communications, page 151