banner blindness

noun

A tendency to ignore banner ads and similar-looking banners on websites.

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Meanings

nounbanner blindness (uncountable)
  1. uncountableA tendency to ignore banner ads and similar-looking banners on websites.

    While consumers learned to develop "banner blindness" when performing keyword queries on search engines,[…]

    2004, Catherine Seda, Search engine advertising: buying your way to the top to increase sales

Origin

Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web

Full word history & related roots →

Translations

Finnish bannerisokeus
  • bannerisokeusdesensitization to attention-attracting means
Russian невосприимчивость к рекламным объявлениям, баннерная слепота́
  • невосприимчивость к рекламным объявлениям (nevospriimčivostʹ k reklamnym obʺjavlenijam)desensitization to attention-attracting means
  • баннерная слепота́ (bannernaja slepotá)desensitization to attention-attracting means
Spanish banner blindness, ceguera a banner
  • banner blindnessdesensitization to attention-attracting means
  • ceguera a bannerdesensitization to attention-attracting means
Swedish bannerblindhet
  • bannerblindhetdesensitization to attention-attracting means
Cite this entry
APA

banner blindness. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/banner%20blindness

MLA

“banner blindness.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/banner%20blindness. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “banner blindness,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/banner%20blindness.

Source: banner blindness on Wiktionary, CC BY-SA 4.0.